Most people when talking about “style” in Dallas refer to your personal image. This can range across any number of topics such as:
- your clothing
- your shoes
- the cars you drive
- “power” vehicles like speed boats, motorcycles, etc.
- ability to have multiple “retreats” such as a hunting ranch, country club memberships, etc.
- accessories like high end watches, jewelry, pens, and money clips
- sporting goods such as high end tennis and golf gear
What many people don’t realize is that your business can have its own “style” as well. This is beyond just having a nice logo.
Your business needs to differentiate itself especially if:
- you are in a high-competition industry with low barriers to entry in Dallas. For example, there are over 300 plumbing companies (probably many more) in DFW. The same is true with high volume business printing companies like those who do high volume business card printing in Denton
- your industry’s new prospects automatically assume that there is a certain amount of style and higher-end appearance that goes with your niche. This includes hedge funds, custom suit tailoring, fancy restaurants, and interior decorators
- the other companies in your industry have their own unique “styles”
- you need to break away from the others in your industry and your prospective customers/clients have been looking for a business to take the lead in terms of image
There are some fun ways in which you can start this:
- talk with a print broker about making your business card “pop” and stand out in a way which your prospects and people you meet will like to hold onto that card
- get your fashion sense looking professional and stylish so that your customers and prospects respect assume that your business is doing well
- revamp your logo
- convey a sense of fun and/or passion for your business in your digital presence –> those two sentiments never go out of style
- invest in something to differentiate your business, especially if you have only 1-2 chances per year to meet your customers and prospects face-to-face such as in a trade show. Experiential marketing or disruptive marketing can be a viable option (see video below for an example)
What about you? What else would you suggest to improve the “style” of a DFW business?